Who is the natural person to whom you are addressing? How do you think? What would you say? What are the salient features of his character? What would push you to buy which product? These are questions that advertisers constantly pose, and the same is true for a website. After all, marketing is marketing, whether it’s done in the office or at home, online or in person. To know is power. Know your enemy. The maxims on the topic are many, but essentially the point is always that to know who you are addressing and adjust accordingly.
As we have seen, to create a website it is important to know where you start from and where you want to go, analyzing all the details of your business and understanding who the recipients and users of your site are. To get the best help you must always opt for LinkHelpers Phoenix Website Design Company .
In fact, knowing and being aware of the website’s target is a very essential factor in the design and development of a website, strictly linked to the definition of the goals to be achieved. But how can you identify the target of your site? What tools can be used for this purpose? Market research is an important way to do this.
According to Wikipedia, market research is defined as “the systematic collection, storage and analysis of data related to problems related to the marketing of goods and / or services “.
Market researches and what to do in case of lack of data?
If the code above does not appear, it means that the Google Analytics tool is not present on the site. Fix it is very simple just contact the service and request this tool. After that, it will be necessary to wait at least a month for the tool to collect all the data necessary for an accurate analysis.
What to do with the analysis data?
If the Google Analytics tool (or any other substitute) is present on the site, accessing the analysis data is extremely simple if you do not have access, simply asks the service manager and be added as admin. The question at this point becomes what are the data to keep in mind?
The answer is multiple
Website traffic is essential information that is used to understand if and how to intervene. It is important to know how many users visit the site and at what times of the day. If possible, it would also be useful to know the identity of visitors to the site, or the characteristics of age (gender, education, work, etc.) of this user. In this way it is possible to redirect the site to the right direction, making the necessary modifications for this purpose.